On December 7, TI Georgia presented an overview of the Georgian advertising market at the Media Conference 2012 [1], organized by the Media Adovcacy Coalition of which TI Georgia is a member.
The presentation focused on the role of advertising and a functioning advertising market in providing a basis for financial sustainability of Georgian media outelts. Without financial sustainability, media outlets often end up depending on continuing subsidies from their owners or opaque financiers, resulting in a strong risk of editorial intereference, celf-censorship and political bias.
Pannellists on the discussion on the advertising market:
Links
[1] http://www.mediaconference.ge/index.php?action_skin_change=yes&skin_name=eng
[2] https://www.transparency.ge/sites/default/files/post_attachments/Mathias%20Huter%20-%20advertising%20market%20-%20dec%207%202012.ppt
[3] https://www.transparency.ge/en/category/tags/presentation
[4] https://www.transparency.ge/en/category/tags/media
